New product researchShelf impactv-shopper virtual shopping test platform
June 15, 2018

PREDICT NEW PRODUCT SUCCESS – BETTER APPROACH

Using only consumer purchase intent data to predict new product success is fundamentally flawed... New product concept research focused on consumer purchase intent is not an accurate enough way to…
Shelf impact
February 21, 2017

BRAND IN-STORE SHELF IMPACT CAN BE A COMPETITIVE WEAPON

For "challenger" brands, retail shelf impact is the best place to gain a competitive edge Retail shelf impact is the most critical performance indicator for a brand at the First…
Visual Branding
January 9, 2017

VISUAL BRAND EQUITY & PACKAGE DESIGN PITFALLS

You've updated your packaging and now sales are in decline... According to research from Perception Research Services, “It is far easier to damage a brand than to grow it via packaging…