GENUINE HEALTH

DESIGN

How to reinvigorate sales with a category leader

DARE BEAR PAWS

BRAND

ARCHITECTURE

Bear Paws’ success in the past ten years has resulted in a steady expansion of the core line and eventually led to the introduction of the brand into new categories.

DARE BEAR PAWS

DESIGN

School-safe snack options are limited and moms are torn between feeding their children snacks that kids will eat and snacks that are nutritious and safe to bring to school. For decades Bear Paws has been one of Quebec’s favourite cookies among elementary school children. Its nutritional value and peanut free designation made it an easy choice for moms to put into lunch bags.