DIGITAL BRAND INTEGRATION
Our strength is in helping consumer brands with digital brand integration to grow awareness and traction throughout the path to purchase. Our team consists of a Digital Creative Director, Community Managers and Marketing Performance Managers. From strategy and analytics through content creation, design and execution, we focus on performance-driven solutions.
INSIGHTS & BENCHMARKINGS
Our ultimate goal is to help clients bridge the gap between awareness and purchase conversion. This requires content that resonates with consumers across their purchase journey, meaning that the consumer experience has to be personalized, as much as possible, based on data inputs. Buyer insights, the buying journey, category and competitive assessments are some of our guide posts that provide the necessary insights and benchmarks to kick off the development of content.
INFORMED & INSPIRED CLARITY
Clear and cohesive content briefs are at the heart of great digital campaigns.
We apply a creative versioning process to align buyer personas with core brand messaging, ensuring that the brand voice is carried consistently and in a meaningful way, along consumers’ path-to-purchase, with versions of ads that appeal to the right audience at the right point in time.
DESIGN & FEEDBACK
As a creative branding agency, we create unique designs that express the ethos of your brand and develop user experiences that build brand value through engagement and conversion. Our experienced team utilizes the latest digital technology to achieve aesthetic and business objectives.
MEASURE & OPTIMIZE
Technology-enabled innovations will drive much of the growth in CPG in the future. If you can’t measure it, then you can’t manage it. We use our latest technology to measure and optimize future media spends based on tracking behaviour performance at the multiple Moments of Truth, to gain insight and optimize customer experience.