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Ebook

Marketers and Brand Owners

Packaging Design Influencing The First Moment of Truth

80% of purchases in store and online are of products consumers see in the first ten seconds.

For your products to be part of that 80%, you need to have a packaging design that not only captures the attention of the consumers but also has the right message and branding that will keep them selecting your brand every time.

At Marovino, we have over 30 years of experience with packaging design of global brands and in this ebook, we share our tips and strategies in packaging design that has helped our global clients increase brand awareness, market share and sales.

In this ebook, you will learn:

How shopper insight helps in informing the factors that influence visibility when designing packages

What it takes to develop distinct brand assets and how to position them on the package

How to get the message right and how to get it read

Through Case Studies of global brands, you will learn what sets them apart. And yes, it goes beyond picking colors for their brands

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