Performance driven approach to pack design is all about positively impacting shopper behaviour along the path to purchase.
We aspire to create “design language” that reframes perceptions and influences behaviour at the Moment of Truth.
INSIGHTS & BENCHMARKINGS
We search for meaningful ways to connect with shoppers and consumers to encourage trial and build affinity.
Breakthrough design begins with the right insight, and a clear focus on what the top purchase drivers are. Our shopper behaviour data also establishes category performance benchmarks that the brand must exceed to achieve the desired business objectives.
INFORMED & INSPIRED CLARITY
The articulation of key insights sets the direction of our exploration of ideas.
We explore the creative possibilities, balancing the aesthetic with purpose and functionality, to create a meaningful proposition driven by an emotional connection – because emotions lead to action.
DESIGN & FEEDBACK
Through imagery we create meaning. We challenge the norms while keeping the shopper in focus. We make sure that the intended brand values are being communicated correctly, but most importantly we disrupt, engage and persuade.
MEASURE & OPTIMIZE
Shelf impact and purchase conversion are the two most important performance indicators for packaging. While some marketers still rely on forced preference and purchase intent to make critical packaging decisions, we validate and optimize our final package design based on incremental reach and volume data to move beyond the "beauty contest".