The introduction of the packaging line was supported by a print campaign that focused on the details of the accessories, bringing attention to the choice of materials, impeccable detail and signature of the brand.
Caraceni is a historic brand in Italian sartorial craftsmanship. Positioned in the luxury sector they represent excellence in materials and distinctive detail.
The client’s objective was to draw more traffic and increase impulse purchases in Caraceni stores throughout Italy with a line of unique ties and scarves for men. They asked us to design packaging that exuded the brand’s soft-spoken and timeless elegance.