We approached the challenge with a new wordmark, inspired by the original one that was used at the inception of the Grissol brand, prior to undergoing a series of acquisitions.

Because the brand had been on the market for decades in a white package, we felt that white was a brand property that needed to carry over to the new design. The challenge was to develop a look that expressed the heritage of the brand with a unique visual that would in time be associated with the brand. At the same time we also had to develop a brand architecture that would accommodate a number of sub-brands.

Old packaging

New packaging

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