We were honoured to be asked to re-fresh the brand. We were also cautioned that east-coast customers don’t take too kindly to changes to their beloved brands.

Old packaging

New packaging

Faced with mounting competitive activity from North American and European brands, the client had invested in new packaging equipment and were poised to launch a line of flavoured teas, black teas and seasonal teas. The brand re-fresh had to accommodate these new offerings but it also couldn’t alienate the current loyal users.

Old packaging

New packaging

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