Insight archives:

3 articles are available.

#03

WHY DID PACKAGE REDESIGN

LEAD TO A DECLINE IN BRAND MARKET SHARE...?

Visual brand properties are the main link between consumers and your brand. 90% of all transmitted information to our brain is visual. Brands exist in our minds mainly as visual snapshots. The 3 Visual Brand Properties highlighted to the right, are what connects brands to consumers…

#02

CHALLENGER BRANDS

GAIN A COMPETITIVE EDGE WITH BETTER SHELF IMPACT

In our experience as designers and researchers, brand owners of lower market share brands, tend to go with package designs that visually conform to the category. They seem more preoccupied with fitting in rather than breaking out…

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#01

VIRTUALLY LAUNCH PRODUCTS

TO ACCURATELY MEASURE BUSINESS POTENTIAL

Consumer purchase intent measures what they say, not what they do. There is a poor correlation between purchase intent and observed shopping behavior, leading to a high new product failure rate. “It’s a sobering fact that more than 85 percent of new fast-moving consumer good (FMCG) products fail in the marketplace”. (AC Neilson) One of the largest contributors is the fact that consumers…