A study published in the Journal of Food Products Marketing (21 May 2016), recognizes Visual Diagnostics’ Attention-Tracking methodology as “an emerging technique to improve the study of in-store shopper behavior and decision making.”
Research
Purchase Intent vs. Purchase Conversion
Using only consumer purchase intent data to predict new product success is fundamentally flawed. New product concept research focused on consumer purchase intent is not an accurate enough way to predict new product success for 4 fundamental reasons.
