Design Portfolio
Our Mission Is To Create Stellar Packaging That Works Effectively Across Media, Experiences And Platforms
We tap into your passion, to generate bold creative that shifts the mindset of consumers and encourages trial.
Leslie Stowe
Brand: Raincoast Crisps
Category: Premium Crackers
- Structural Design
- Graphic Design
- Branding
Leslie Stowe raincoast crisps are a line of artisanal batch-made crackers with the finest quality natural ingredients.
We captured the simplicity and authenticity of the crackers through a visually accessible package, with an uncoated natural surface using an earth-tone colour palette. The minimalist Illustration style and font selection underscore the simplicity and craftsmanship of the product itself.
More Family Brands (US)
Brand: Crunchiez
Category: Snacks
- Graphic Design
- Structural Design
- Branding
More Family Brands redefined the meaning of on-the-go breakfast with the launch of Crunchiez, an instant granola breakfast where you simply add water, stir and enjoy. Perfect for those of us in pursuit of the 30-hour day.
The bowl is recyclable paper sealed with a branded film membrane. Targeted to a younger audience, and inspired by the Comic Book style, this line of products is rapidly winning trial across the US market.
Holiday Snacks (Trinidad)
Brand: Mini Churros
Category: Snacks
- Branding
- Design
- Spokes Character development
Holiday Snacks is Trinidad's leading brand of traditional snack products. With the launch of the new Mini Churros line, the client wanted to challenge the predictability of the current snack category, with packaging that celebrates Trinidadian life taking the packaging further than simply being just another snack.
Dare Foods (Canada)
Brand: Bear Paws
Category: Children’s Cookies
- Branding
- Design
- Segmentation
- Spokes Character development
- V-Shopper Optimization
The magic is in the eyes! Bear Paws is one of the most iconic and loved brands by children and Moms in Canada.
We wanted the bear to capture shoppers' attention through eye contact as they walk by the shelf. The product range offers healthy, portable solutions in various formats. Each segment of the brand is differentiated through colour coding and descriptive nomenclature to assist moms in making the right choice for their children.
McCormick (Canada)
Brand: Club House Spices
Category: Culinary Spices
- Brand Design
- Package Redesign
Looking to drive brand preference and trial in this highly competitive category, we leveraged the Club House colours to anchor the line.
We selected a special shrink-wrap substrate that offered 98% clarity to allow consumers to clearly see the freshness of the spices in every jar, shifting perceptions of the Club House brand from being a purveyor of ingredient to a brand that inspires culinary creativity and stimulated the senses.
Genuine Health (Canada)
Brand: Various
Category: Supplements
- Brand Design
- Corporate ID
- Package Redesign
Genuine Health is one of Canada’s leading brands of supplements committed to original research, validation of formulas and credibility within the natural health industry since the mid ’90s.
The design objective was to renovate the brand for stronger shelf presence and to improve trial.
Clorox (US/Canada)
Brand: Clorox
Category: Automatic Dish Detergent
- Branding
- Label design
- Structural
Nothing says clean dishes like a sparkling clean glass.
That was the inspiration for designing Clorox‘s dishwasher detergent. Clorox enjoys a high level of trust for its cleaning and germ-killing properties. Our virtual store test platform confirmed that brand awareness played a big role in driving purchase among category buyers.
Mondia Alliance (Canada)
Brand: Barista
Category: Coffee Liqueur
- Branding
- Label design
- Structural
Barista Coffee Liqueur has a luxurious, distinctive flavour that comes from the best arabica coffee beans and natural extracts.
This inspired a bold, elegant design influenced by the barista’s attire and in alignment with the brand’s positioning.
The distinctive branding directly addresses shelf presence and visibility behind the bar.
Iceberg Vodka (Canada)
Brand: Iceberg Vodka
Category: Vodka
- Branding
- Label design
- Structural
Iceberg Vodka is handcrafted in small batches from real icebergs – the purest source of water on the planet – harvested along the coast of Newfoundland.
We conducted a major brand transformation program to reignite the point-of-difference of the brand and elevate the perception of ‘premiumness’ with one of Canada’s best tasting vodkas.
King’s Crown (Canada)
Brand: King’s Crown
Category: Men’s Grooming
- Corporate ID
- Label design
- Nomenclature
- Structural
King’s Crown™ is the legacy and direct descendant of the Gebrüder Weyersberg™ family business in Solingen Germany, renowned manufacturers of the best swords in Europe.
As the need for swords waned, and recognizing the increasing importance of men’s personal grooming products created specifcally for their unique tastes, the Weyersberg family transitioned into making straight-razors.
Marovino was asked to develop the corporate symbol that would acknowledge the history and family heritage, balanced by a future-facing elegance and functional simplicity for the packaging system.
Maple Lodge Farms (Canada)
Brand: NATURAL from the farm
Category: Deli
- Brand Design
- Label design
- Structural
Sliced deli chicken is a lunch-time classic in Canada.
The evolved NATURAL from the farm got a new logo that is distinctive and inspired by the local farmer’s market. Modern typography, bold illustrations and clear hierarchy define the new brand look as distinctive and fresh.
Ultimately Marovino extended the new design language across the entire line of Deli products.
McCormick (Canada)
Brand: La Grille
Category: Wet Rubs
- Brand Design
- Package Design
Where there’s fire, there’s favour…
Club House spices are Canada’s leading brand in the fresh spice category. The brand’s ambition was to continue growing through innovation and attracting new audiences.
To give the brand permission to enter new spaces and to attract new users, the brand needed to move beyond traditional spice usage and appeal to a broader audience with flame-grilling and present a stronger narrative with a memorable and distinctive visual identity.
McCormick (Canada)
Brand: La Grille
Category: Dry Rubs
- Brand Design
- Package Design
For flavour inspiration and grilling creativity, the world turns to McCormick for expertise. They were looking to drive brand preference and trial across the La Grille brand portfolio.
We resorted to rich dark colours and textures to encourage foodies to expect the best out of home cooking, shifting perceptions of McCormick as a quality yet functional ingredient to one that inspires culinary creativity and stimulates the senses.
Soldanza (Costa Rica)
Brand: Nood
Category: Snacks – Popcorn
- Brand Design
- Package Design
Popcorn perfection in every way!
The vibrant colours play with the senses in anticipation of the available flavours.
The brand identity expresses an unapologetic and bold approach. This inspiration allowed us to create a minimalist design that represents the brand’s simple unpretentious personality and delicious favour.
Dare Foods (Canada)
Brand: Breton
Category: Crackers
- Brand Design
- Segmentation
- Package Design
Breton, Canada’s best selling cracker, celebrates 40 years of success. It is considered to be a perfect companion to a variety of toppings.
The long distinctive box presented an ideal canvas for displaying the brand at full strength for maximum visibility and brand blocking on shelf.
McCormick (Canada)
Brand: Club House
Category: Organic Spices
- Brand Design
- Package Design
Club House’s ambition is to continue growing through innovation and to attract new audiences. To give the brand permission to enter new spaces and to attract new users, the brand needed a strong narrative with a memorable and distinctive visual identity.
Bold illustrations and clear hierarchy define the new look as distinctive, modern and fresh.
West Coast Brewery (New Zealand)
Brand: Westport
Category: Organic Beer
- Brand Design
- Corporate ID
- Package Design
Miners Black is batch brewed at the West Coast Brewery in New Zealand. Their Original brew quenched the thirst of coal miners that worked the coal seams until the late 20th century.
The beer continues to celebrate the lives and rich history of the coal miners and their industry, which was the foundation of the local economy.
Marovino was asked to design a label reflective of the toil and hardship of the miners and to encourage discovery and acknowledgement. We set out to capture the brand’s spirit of realness with a new identity that embraces an authentic nothing-to-hide brand aesthetic.
West Coast Brewery (New Zealand)
Brand: Westport
Category: Organic Beer
- Brand Design
- Corporate ID
- Package Design
This crisp, dry organic lager has a subtle lemon kick with a clean finish. It pairs well with beaches, barbecues, and backy and cricket.
New Zealand is known for its pristine nature and particularly for the fern, which is the national symbol of the country.
We designed the brand with those trademarks in mind. Green Fern Lager is the ambassador beer of New Zealand to the world.
Interested in a few tips on how to make your Package Design work harder?
