Optimized package designs rooted in creative inspiration and shopper behavior data
We are a visual branding company specializing in developing packaging design that outperforms its category through inspired insight and powerful creative
We bravely combine strategic sharpness and provocative thinking to build brands that live in the hand, heart and mind of consumers
We create memorable and meaningful first impressions with piercing clarity and emotive storytelling…
in-context shopper behavior testing
Grow Your Brand With Confidence Using Virtual Store Research
With our V-Shopper technology we help brand owners build design metrics (such as Visibility, Engagement and Purchase Conversion) right into the design process to optimize packaging and establish measurable and achievable performance thresholds, before launch.
As a design tool, our shopper analytics can play a significant role in creating and validating consumer-centric design strategies.
…on design analytics
A study published in the Journal of Food Products Marketing (21 May 2016), recognizes Visual Diagnostics’ Attention-Tracking methodology as “an emerging technique to improve the study of in-store shopper behavior and decision making.”
Using only consumer purchase intent data to predict new product success is fundamentally flawed. New product concept research focused on consumer purchase intent is not an accurate enough way to predict new product success for 4 fundamental reasons.
performance-driven pack design
…on design strategy
Retail shelf impact is the most critical performance indicator for a brand at the First Moment of Truth (FMOT). You have heard the saying “Not seen, not bought.” There is a direct correlation between being seen and being bought.
According to research from Perception Research Services, “It is far easier to damage a brand than to grow it via packaging design. In fact it’s about twice as likely, as approximately 20% of new packaging systems drove declines in purchases from the shelf – as opposed to the 10% that drove sale increases.”