Our creative visual solutions help your product stand out in a sea of sameness to maximize brand growth and equity.
First impressions. Lasting impressions. Brave, strategic thinking and emotive storytelling create enduring relationships with your consumers.
We create memorable and meaningful first impressions with piercing clarity and emotive storytelling…
Think of us as a matchmaker. For close to 40 years we have connected the brands with the hands, hearts and minds of their consumers.
Research
Design
V-Shopper
in-context shopper behavior testing
Grow Your Brand With Confidence Using Virtual Store Research
With our V-Shopper technology we help brand owners build design metrics (such as Visibility, Engagement and Purchase Conversion) right into the design process to optimize packaging and establish measurable and achievable performance thresholds, before launch.
As a design tool, our shopper analytics can play a significant role in creating and validating consumer-centric design strategies.
our thinking
…on design analytics
PACKAGE DESIGN ANALYTICS – how to influence purchase decisions.
A study published in the Journal of Food Products Marketing (21 May 2016), recognizes Visual Diagnostics’ Attention-Tracking methodology as “an emerging technique to improve the study of in-store shopper behavior and decision making.”
Read it PACKAGE DESIGN ANALYTICS – how to influence purchase decisions.
Purchase Intent vs. Purchase Conversion
Using only consumer purchase intent data to predict new product success is fundamentally flawed. New product concept research focused on consumer purchase intent is not an accurate enough way to predict new product success for 4 fundamental reasons.
Design Portfolio
performance-driven pack design
Leslie Stowe
More Family Brands
Holiday Snacks
Dare Bear Paws
Club House Spices
Genuine health brands
Clorox Dishwashing Detergent
Barista coffee liqueur
Iceberg vodka
King’s crown grooming products
Maple Lodge Farms
Club house wet rubs
Club house dry rubs
Nood snacks
Dare breton crackers
Club house organic spices
Westport miners black
Westport green fern
our thinking
…on design strategy
VISIBILITY, VISIBILITY, VISIBILITY. Not seen, not bought!
Retail shelf impact is the most critical performance indicator for a brand at the First Moment of Truth (FMOT). You have heard the saying “Not seen, not bought.” There is a direct correlation between being seen and being bought.
Read it VISIBILITY, VISIBILITY, VISIBILITY. Not seen, not bought!
Visual Brand Equity & Package Design Pitfalls
According to research from Perception Research Services, “It is far easier to damage a brand than to grow it via packaging design. In fact it’s about twice as likely, as approximately 20% of new packaging systems drove declines in purchases from the shelf – as opposed to the 10% that drove sale increases.”
