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Marovino Branding

Marovino Branding

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Bear Paws Packaging Design by Marovino

Clorox US CanadaPackage Design by Marovino

Our creative visual solutions help your product stand out in a sea of sameness to maximize brand growth and equity.

First impressions. Lasting impressions. Brave, strategic thinking and emotive storytelling create enduring relationships with your consumers.

We create memorable and meaningful first impressions with piercing clarity and emotive storytelling…

Clorox US CanadaPackage Design by Marovino

Think of us as a matchmaker. For close to 40 years we have connected the brands with the hands, hearts and minds of their consumers.

Research

Design

V-Shopper

Attention-tracking technology has revolutionized the field of packaging design.

Grow Your Brand With Confidence Using Virtual Store Research

In this video, we delve into the advantages that marketers can gain when they opt to collaborate with design agencies employing shopper analytics to shape and enhance their packaging designs.

Here at Marovino, we harness the power of our V-Shopper technology to aid brand owners in seamlessly incorporating critical design metrics such as Visibility, Engagement, and Purchase Conversion into their design processes.

This strategic approach empowers them to fine-tune their packaging designs and set well-defined, quantifiable performance standards before the product’s launch. By doing so, we eliminate the uncertainty associated with selecting a design for market release and instead rely on valuable consumer feedback to inform our decision-making process.

We use Attention Tracking to view how shoppers shop a category, which brands they notice first and which brands get better purchase conversion. This enables us to develop the right design language to maximize findability, build affinity and influence trial.
Learn about V-Shopper

our thinking

…on design analytics

V-Shopper: Shopper Attention Tracking assists Package Design Strategy

A study published in the Journal of Food Products Marketing (21 May 2016), recognizes Visual Diagnostics’ Attention-Tracking methodology as “an emerging technique to improve the study of in-store shopper behavior and decision making.”

Read it V-Shopper: Shopper Attention Tracking assists Package Design Strategy

Purchase Intent vs. Purchase Conversion

Using only consumer purchase intent data to predict new product success is fundamentally flawed. New product concept research focused on consumer purchase intent is not an accurate enough way to predict new product success for 4 fundamental reasons.

Read it Purchase Intent vs. Purchase Conversion

Design Portfolio

performance-driven pack design

Leslie Stowe

More Family Brands

Churrios Package Design by Marovino

Holiday Snacks

Bear Paws Packaging Design Board

Dare Bear Paws

mccormick package design by Marovino

Club House Spices

Genuine Health Canada Package Design by Marovino

Genuine health brands

Clorox Dishwashing Detergent

Mondia Alliance Barista Package Design by Marovino

Barista coffee liqueur

iceberg vodka Canada package design by Marovino

Iceberg vodka

King's Crown Canada Package Design by Marovino

King’s crown grooming products

Maple Lodge Farms Canada Package Design By Marovino

Maple Lodge Farms

McCormick La Grille Canada Package Design by Marovino

Club house wet rubs

McCormicks La Grill Dry Rubs Package Design by Marovino

Club house dry rubs

Soldanxa Nood Costa Rica Package Design by Marovino

Nood snacks

Breton Dare Foods Canada Package Design by Marovino

Dare breton crackers

McCormick Clubhouse Organic Spices Canada Package Design by Marovino

Club house organic spices

West Coast Brewery Miners Black New Zealand Package Design by Marovino

Westport miners black

West Coast Brewery West Port Green Fern New Zealand Package Design by Marovino

Westport green fern

our thinking

…on design strategy

Visual Brand Equity & Package Design Pitfalls

According to research from Perception Research Services, “It is far easier to damage a brand than to grow it via packaging design. In fact it’s about twice as likely, as approximately 20% of new packaging systems drove declines in purchases from the shelf – as opposed to the 10% that drove sale increases.”

Read it Visual Brand Equity & Package Design Pitfalls

Marketers and Brand Owners

Packaging Design Influencing The First Moment of Truth

80% of purchases in store and online are of products consumers see in the first ten seconds.

For your products to be part of that 80%, you need to have a packaging design that not only captures the attention of the consumers but also has the right message and branding that will keep them selecting your brand every time.

At Marovino, we have over 30 years of experience with packaging design of global brands and in this ebook, we share our tips and strategies in packaging design that has helped our global clients increase brand awareness, market share and sales.

In this ebook, you will learn:

How shopper insight helps in informing the factors that influence visibility when designing packages

What it takes to develop distinct brand assets and how to position them on the package

How to get the message right and how to get it read

Through Case Studies of global brands, you will learn what sets them apart. And yes, it goes beyond picking colors for their brands

Download Ebook Now

Book a FREE 30-Minute Strategy Call with our Creative Director to get started on your branding and packaging design needs.

Book a Strategy Call

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2275 Lakeshore Blvd W. Suite 201
Toronto ON Canada M8V 3Y3

416 503 0676
[email protected]
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