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We create memorable and meaningful first impressions with piercing clarity and emotive storytelling…
Think of us as a matchmaker. For close to 40 years we have connected the brands with the hands, hearts and minds of their consumers.
Attention-tracking technology has revolutionized the field of packaging design.
Grow Your Brand With Confidence Using Virtual Store Research
In this video, we delve into the advantages that marketers can gain when they opt to collaborate with design agencies employing shopper analytics to shape and enhance their packaging designs.
Here at Marovino, we harness the power of our V-Shopper technology to aid brand owners in seamlessly incorporating critical design metrics such as Visibility, Engagement, and Purchase Conversion into their design processes.
This strategic approach empowers them to fine-tune their packaging designs and set well-defined, quantifiable performance standards before the product’s launch. By doing so, we eliminate the uncertainty associated with selecting a design for market release and instead rely on valuable consumer feedback to inform our decision-making process.
…on design analytics
A study published in the Journal of Food Products Marketing (21 May 2016), recognizes Visual Diagnostics’ Attention-Tracking methodology as “an emerging technique to improve the study of in-store shopper behavior and decision making.”
Using only consumer purchase intent data to predict new product success is fundamentally flawed. New product concept research focused on consumer purchase intent is not an accurate enough way to predict new product success for 4 fundamental reasons.
performance-driven pack design
…on design strategy
According to research from Perception Research Services, “It is far easier to damage a brand than to grow it via packaging design. In fact it’s about twice as likely, as approximately 20% of new packaging systems drove declines in purchases from the shelf – as opposed to the 10% that drove sale increases.”