It takes less than a few seconds for a consumer to notice a product on the shelf and determine whether to consider purchasing it or not. The perception of the package will determine whether it will be purchased or not. 80% of all product purchases are of products that are noticed in the first 10 […]
Read itIn the competitive world of business, packaging design plays a crucial role in capturing consumers’ attention and conveying a brand’s identity. To ensure that your packaging design aligns with your brand’s essence and resonates with your target audience, a comprehensive brand audit is essential. In this article, we will guide you through the steps involved […]
Read itRetail shelf impact is the most critical performance indicator for a brand at the First Moment of Truth (FMOT). You have heard the saying “Not seen, not bought.” There is a direct correlation between being seen and being bought.
Read itAccording to research from Perception Research Services, “It is far easier to damage a brand than to grow it via packaging design. In fact it’s about twice as likely, as approximately 20% of new packaging systems drove declines in purchases from the shelf – as opposed to the 10% that drove sale increases.”
Read itA study published in the Journal of Food Products Marketing (21 May 2016), recognizes Visual Diagnostics’ Attention-Tracking methodology as “an emerging technique to improve the study of in-store shopper behavior and decision making.”
Read itUsing only consumer purchase intent data to predict new product success is fundamentally flawed. New product concept research focused on consumer purchase intent is not an accurate enough way to predict new product success for 4 fundamental reasons.
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