Design Portfolio

Holiday Snacks proudly holds its position as Trinidad's leading brand for traditional snack products. With the exciting introduction of the new Mini Churros line, the aim is to break free from the conventional expectations of the snack category. The packaging not only represents Trinidadian joy of life, but also goes beyond being just another snack, creating an experience that celebrates their vibrant culture.

In our goal to encourage trial and to achieve brand preference in a fiercely competitive category, we harnessed the power of the iconic Club House brand assets and selected a vibrant color palette to distinguish the brand and increase visibility.

Our material selection process led us to choose a unique shrink-wrap substrate boasting an impressive 98% clarity. This innovation was aimed at providing consumers with a crystal-clear view of the spices' freshness within every jar. Our goal was to transform the perception of the Club House brand from being a mere supplier of ingredients into a brand that inspires culinary creativity and awakens the senses.

There's nothing quite like the gleam of a spotless glass to signify truly clean dishes.

This concept served as the driving force behind the development of Clorox's dishwasher detergent. Given Clorox's well-established reputation for effective cleaning and germ-fighting capabilities, our virtual store test platform underscored the considerable impact of Clorox's brand recognition in driving purchases among category shoppers.

Iceberg Vodka is meticulously crafted in small batches using iceberg water, renowned as the purest water source on Earth, harvested along the pristine coast of Newfoundland.

We undertook an extensive brand transformation initiative to rekindle the brand's distinctiveness and enhance its perception of "premium quality," showcasing it as one of Canada's finest vodkas in terms of taste and craftsmanship.

Sliced deli chicken is a lunch-time classic in Canada.

The evolved NATURAL from the farm got a new logo that is distinctive and inspired by the local farmer’s market. Modern typography, bold illustrations and clear hierarchy define the new brand look as distinctive and fresh.

Ultimately Marovino extended the new design language across the entire line of Deli products.

For flavour inspiration and grilling creativity, the world turns to McCormick for expertise. They were looking to drive brand preference and trial across the La Grille brand portfolio.

We resorted to rich dark colours and textures to encourage foodies to expect the best out of home cooking, shifting perceptions of McCormick as a quality yet functional ingredient to one that inspires culinary creativity and stimulates the senses.

Breton, Canada’s best selling cracker, celebrates 40 years of success. It is considered to be a perfect companion to a variety of toppings.

The long distinctive box presented an ideal canvas for displaying the brand at full strength for maximum visibility and brand blocking on shelf.

Miners Black is batch brewed at the West Coast Brewery in New Zealand. Their Original brew quenched the thirst of coal miners that worked the coal seams until the late 20th century.

The beer continues to celebrate the lives and rich history of the coal miners and their industry, which was the foundation of the local economy.

Marovino was asked to design a label reflective of the toil and hardship of the miners and to encourage discovery and acknowledgement. We set out to capture the brand’s spirit of realness with a new identity that embraces an authentic nothing-to-hide brand aesthetic.