V-SHOPPER is a virtual shopping test platform that uses REAL STORE SHELVES in a VIRTUAL SHOPPING ENVIRONMENT to confidently predict the BUSINESS IMPACT of different pack designs, advertising stimulus, and new products by measuring ACTUAL SHOPPER BEHAVIOUR at the moment-of-truth.
2. How quickly they can find a specific SKU
3. What shoppers purchase
Only V-SHOPPER can accurately track shopper eye movement online.
The product SKU density of most store shelves requires a hyper-specific tracking mechanism that only V-SHOPPER has. We call it the Ocular Lens. It is like a zoom lens for shoppers to use while scanning the shelf and is controlled by their mouse. Our Ocular Lens is not only unique, its efficacy has been fully validated by third-party studies.
It’s really critical for brand owners to get accurate shopper attention data so that brand performance can be optimized – you can’t optimize what you don’t measure!
With the majority of purchase decisions still being made at the POP, shelf impact is a competitive weapon that needs to be honed, along with purchase conversion, to grow market share and sales.
MEASURE, MEASURE AND MEASURE
LISTEN TO WHAT SHOPPERS SAY
INTEREST & LIKABILITY
”A team of researchers from two different universities partnered with Kraft Foods, Canada, to test V-SHOPPER versus more traditional in-store testing methodologies. They wanted to determine whether this newer, more cost and time efficient online testing methodology could measure shopper behaviour and attention as well as more traditional and expensive in-store testing methodologies. They chose V-SHOPPER for this test because unlike other online testing solutions, only V-SHOPPER has an Ocular Lens feature, a highly effective means of tracking shopper attention online throughout the shopping experience.Journal of Food Products Marketing, 2016 - http://dx.doi.org/10.1080/10454446.2015.1072869Mark Lang, James Kelley, Kelly Moore (Department of Marketing, Iowa State University)
Two identical tests were run across 5 food categories with 1172 respondents using V-SHOPPER and in-store shop-along methodologies. V-SHOPPER purchase behaviour was compared against in-store shop-along data. In addition, researchers compared online shopper attention data from V-SHOPPER with normative shopper attention data sourced from many in-store eye tracking studies, to determine the shopper attention efficacy of V-SHOPPER.
Results showed a very strong .85 correlation between purchase behaviour data generated through V-SHOPPER and in-store shop-alongs. Further, researchers concluded that V-SHOPPER’s Ocular Lens was able to demonstrate expected results in most cases versus what was expected based upon normative shopper attention data. Conclusion from the study was that V-SHOPPER is able to provide managers with a more cost and time efficient methodology to examine the actual impact of marketing actions intended to capture shopper’s attention at the retail shelf and to influence behaviour.