• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Marovino Branding

Marovino Branding

  • Home
  • V-Shopper
  • Portfolio
  • Our Thinking…
  • About
  • Contact
  • Book a Call
  • 416.503.0676
  • [email protected]

Design

VISIBILITY, VISIBILITY, VISIBILITY. Not seen, not bought!

Design Strategy

Retail shelf impact is the most critical performance indicator for a brand at the First Moment of Truth (FMOT). You have heard the saying “Not seen, not bought.” There is a direct correlation between being seen and being bought.

April 12, 2022

Visual Brand Equity & Package Design Pitfalls

Design

According to research from Perception Research Services, “It is far easier to damage a brand than to grow it via packaging design. In fact it’s about twice as likely, as approximately 20% of new packaging systems drove declines in purchases from the shelf – as opposed to the 10% that drove sale increases.”

April 11, 2022

Footer

2275 Lakeshore Blvd W. Suite 201
Toronto ON Canada M8V 3Y3

416 503 0676
[email protected]
TwitterLinkedIn
  • Privacy Policy
  • Cookie policy
  • Consumer Insights
  • Shopper Behaviour
  • Category Benchmarking
  • Brand Segmentation
  • Brand Architecture
  • Brand Standards
  • FDA Compliance
  • CFIA Compliance
  • Photography
  • Print-Ready Art

© 2023 Marovino Design.

Wait!

You forgot your Ebook.

Please fill in your email and get the Ebook delivered straight to your inbox.

We respect your privacy. Your data will not be shared or sold.

Get Your Ebook NOW

Please fill in your email and get the Ebook delivered straight to your inbox.

We respect your privacy. Your data will not be shared or sold.