It takes less than a few seconds for a consumer to notice a product on the shelf and determine whether to consider purchasing it or not. The perception of the package will determine whether it will be purchased or not. 80% of all product purchases are of products that are noticed in the first 10 […]
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12 Steps to Conducting a Brand Audit in Packaging Design
In the competitive world of business, packaging design plays a crucial role in capturing consumers’ attention and conveying a brand’s identity. To ensure that your packaging design aligns with your brand’s essence and resonates with your target audience, a comprehensive brand audit is essential. In this article, we will guide you through the steps involved […]
