CONTEXT IS KING As package designers, one of the most common questions posed by our clients is, “How can we ensure that the ultimate design will align with the actionable standards outlined in our brief?” It’s an entirely valid question. Providing a concrete answer can be challenging without an objective method for evaluating or establishing […]
Read itHOW DO YOU MEASURE SUCCESS In the CPG world, if we think of the saying “Out of sight, out of mind,” it leads us to ask: “Am I getting noticed?” Nowadays, the competition among brands trying to grab consumers’ attention has become more intense than ever with an ever-increasing number of new entries in every […]
Read itChallenger brands often miss out on leveraging one of their most potent assets.At the First Moment of Truth (FMOT), the key performance indicator that takes precedence is Shelf Impact. As the age-old adage goes, “Not seen, not bought,” and there’s a clear and direct correlation between visibility and purchase. INSEAD Associate Marketing Professor Pierre Chandon […]
Read itIn the competitive world of business, packaging design plays a crucial role in capturing consumers’ attention and conveying a brand’s identity. To ensure that your packaging design aligns with your brand’s essence and resonates with your target audience, a comprehensive brand audit is essential. In this article, we will guide you through the steps involved […]
Read itAccording to research from Perception Research Services, “It is far easier to damage a brand than to grow it via packaging design. In fact it’s about twice as likely, as approximately 20% of new packaging systems drove declines in purchases from the shelf – as opposed to the 10% that drove sale increases.”
Read itA study published in the Journal of Food Products Marketing (21 May 2016), recognizes Visual Diagnostics’ Attention-Tracking methodology as “an emerging technique to improve the study of in-store shopper behavior and decision making.”
Read itUsing only consumer purchase intent data to predict new product success is fundamentally flawed. New product concept research focused on consumer purchase intent is not an accurate enough way to predict new product success for 4 fundamental reasons.
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